.jpeg?width=50&height=50&name=image_123650291%20(1).jpeg)
The answer is a resounding YES!
Printed publications does, indeed, aid recruitment as the picture below shows even in this predominantly digital age.
Essity, a leading global hygiene and health company who specialise in improving well-being through innovative and sustainable products, produces paper products for the UK market including Cushelle toilet rolls.
As it produces toilet rolls, it came up with the idea of using its own products - toilet rolls - to advertise jobs by placing its products in university toilets in Nottingham, home to a reputable engineering hub and school.
This innovative approach featured job descriptions printed on toilet rolls and conducted a survey of students; out of 1,000 university students surveyed, 31 per cent found the prospect of looking for a job daunting and overwhelming whilst 21 per cent have no idea where to start looking once they’ve finished their studies.
More than 31 per cent (3 in 10) worry that competition is so high they won’t stand a chance of being recruited, while 27 per cent are worried they might be forced to take a job they don’t really want.
A spokesman for the company said:
“We want to create a pipeline of talented individuals who have the potential to become the future leaders of our company. As we specialise in the production of toilet paper in the UK, it felt like the obvious way of getting our message out there. Our research showed that looking for a graduate position can be daunting, so we wanted to make it very easy and relevant to what we do.”
The aim is to employ graduates and prospective talent in the field of engineering and manufacturing.
The company spokesman went on to say:
“Anyone interested can scan a QR code on the sheet of the toilet roll which will take them straight to the website.”
The survey also found that despite being anxious about the next steps, 96 per cent either know for certain, or at least have some idea, of the type of jobs they want to apply for once they have completed their studies.
55 per cent, according to the survey, want their first role to be relevant to the subject they are currently studying; 82 per cent of those surveyed via OnePoll.com and interested in graduate opportunities in the world of work.
LinkedIn accounted for 48 per cent and job sites 44 per cent of those looking for work.
Print and digital work seamlessly together and Print is a must, as part of your marketing strategy.
Find out how print can help you recruit great people, increase your sales, click the link below.
